Marketing

Business owners and our marketing staff often make the mistake of writing for our websites or digital ads like we write for brochures or print ads. With "traditional" marketing, we promote goods and services by sending information to people. We design and write brochures, send direct mail or email, or buy advertising. We start the conversation. We "push" it. In...

Are printed materials still relevant in an age when electronic media and information is everywhere? Definitely! Here's why print media should still be a part of the marketing mix for your business. 1. Print is "touchable". It's tangible. You can create a high-impact impression that makes readers want to touch and feel your message with new papers, new methods to...

If you have not refreshed your company's website in a few years, now is the time to bite the bullet and give it an overhaul. It's often easy to spot an outdated website, especially if it has not been optimized for viewing on a mobile device such as a tablet or phone. Today's websites are often more visually appealing with...

It's an exciting time to be an author. The opportunities to self-publish your book and spread the word about it are practically endless and are limited only by your budget and time. Of course, certain types of books will have a wider audience than others, but if you are interested enough to write your book, there are probably people who...

When making marketing decisions, business owners will often look at direct mail and email as two totally separate things.  However, direct mail can be a valuable partner to email campaigns because direct mail can remind people about an email offer they've recently received or prepare them for an email campaign that's coming. Using both direct mail and email can be...

If you aren't sure you are getting the most "bang for your buck' with your direct mail campaigns these days, think about mixing things up and doing some testing with different options.  Just like almost anything else, your old tried-and-true direct mail program may need a bit of a change to capture new interest.  Here are some ideas to help...

Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...

If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate social media into your pre-show...

You've written your book... now, how to get it into the (paying) hands of people besides your friends and family? With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However, if you're willing to...

In this era of social media and online networking and online search, you may not see quite as many brochures and leaflets being handed out on a regular basis.  The business card, however,  is still widely used at business networking events and in face-to-face meetings, and they can speak volumes about you and your company. The following are some tips...