When do people usually see direct mail pieces? On the way from the mailbox to the front door, the kitchen or home office space when they come home after a long day of work. So, how do you capture their attention with your direct mail? Keep it straightforward. When you send direct mail to potential customers, don't try and fool them...
Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...
