Self Publishing

In the era of self-publishing, a new author's book may live or die by its cover. The importance of graphic design should not be forgotten since cover images and titles must be clearly discernible as thumbnail images on ecommerce websites. They must also be eye-catching and genre-appropriate on the store shelf or book promotional table at an event. So, how...

Before the availability of self-publishing, you needed a publisher who was willing to get behind your book. Now, you don't need a publisher, but you do have to accept the first part of the term "self-publishing": SELF. A self-publishing author is responsible for everything, including internet book marketing. You may have daydreams of selling a millions copies because one influential person...

In an earlier post, we talked about how publishing a book can be the "ultimate business card" for a business owner or leader. However, many business owners are super busy, well, running a business. And writing a book requires time, talent, passion, discipline and usually research. If you lack any one of these requirements, your goal to publish your own...

If you're a business owner, chances are that you have a body of experience and knowledge that could be compiled into a book and read by other business owners, prospective clients and customers. For entrepreneurs in certain industries, a book is a great way to establish your authority and gain greater exposure for your company, although you can also use...

If you've been writing a book that you intend to self-publish, you may have found your mind questioning just how you are going to get this book into the hands of people other than your family and friends. Marketing your book can be just as important as writing it — if you want to sell it, that is. Here are...

Your manuscript is done and you're ready to get your book printed and out to the masses. You've looked at countless websites that tell you they'll "take care of" all the publishing details. But, you're unclear about what those details really are. Here is a summary of the steps to self-publishing. 1. Proofread your book. Or better yet, have someone...

It's an exciting time to be an author. The opportunities to self-publish your book and spread the word about it are practically endless and are limited only by your budget and time. Of course, certain types of books will have a wider audience than others, but if you are interested enough to write your book, there are probably people who...

The relative ease of self-publishing allows anyone with to become an author with both hardcover and ebooks to sell and/or give away. Unfortunately, self-published authors often make mistakes that can ruin the reading experience and even influence readers' opinions about the author, especially if the author is using a book to promote a business or a cause.  Avoid these mistakes...

Self-published authors have to do a lot of self-promotion to get the word out about their book. Of course, we now have a lot of wonderful social media sites that make this task a bit easier. Most authors go right for Facebook, which is smart, but Twitter is often underutilized. If you have a website or if your book is...

Now that you've written and published your book, you want to get it in the hands of people other than your friends and family.  How do you get people to sit up, take notice and maybe even buy?  The following are some sites that will help you to promote your self-published book to a wider audience of readers and the...