If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate social media into your pre-show, day of show and post-show promotion and follow-up.

Picture Marketing, with an office right here in Doral, Florida, has a solution called FotoZap that is used by many of the world's top brands and has been shown to markedly increase engagement both during and after an event.

FotoZap's concept is simple.  You capture photos and videos of attendees using the FotoZap app on an Android camera or the camera on a tablet or cell phone like that Google Pixel 6.

These photos are branded with your company's logo, and you share them with attendees via a QR code in email or on plastic cards.  The QR code allows attendees to access their own photo web page (which is branded with your company's logo) through a form on your company's Facebook page, where they are encouraged to share their photos via Facebook, Twitter, text message, email, etc.  You can also embed other calls to action on attendees' photo web pages (such as a product to purchase) and track the response to these offers.  Real-time tracking of how many attendees share their photos and videos via social media and email is also available.

Since attendees enter in their email addresses in order to access their photos, you can also follow up with them after the event.

Attendees love the plastic cards that most companies using FotoZap choose to design and purchase for the event.  They can be printed in virtually any shape to commemorate the event and promote your company.  We print these cards for many of the companies that use FotoZap.

If you're looking for a way to generate buzz at your next trade show as well as employ an easy way to follow up with attendees after the event, take a further look at Picture Marketing and their FotoZap app.

Photos courtesy of www.picturemarketing.com