Marketing

Take Your Mailer for a Spin Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece. One more step You’ve done everything necessary to get here and now you have one more decision to make. Do you...

Take Better Aim at Targeted EDDM Markets Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer. Zero In First you must consider what type of person is best suited to...

Take These Simple Steps to Prepare Your EDDM Mailer Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office. Here we go…. 1. First, you’ll open up...

Okay….you’ve determined that an EDDM Mailer is a cost-effective means of getting the word out to your target market. Now, you’ll want to design a piece that not only effectively communicates your message, but also stands out from the other mail. You’ll also want to make sure it adheres to and takes full advantage of USPS guidelines. Here are a...

Once you turn a great idea into a sound working concept, the sky is  the limit. The EDDM Campaign––designed and developed by the Postal Department––is the absolute right product at the right place at the right time for virtually any company or person wanting to reach their closest (or furthest) target markets. EDDM enables you to send bigger mailers to...

If you have a business, by now you've most likely heard of the Every Door Direct Mail (EDDM) service from the US Post Office.  EDDM can be a very cost-effective way to target a certain mailing area with promotional advertising.  Using EDDM has several benefits, include: The physical size of the mail piece is larger than most, so it tends...

Have you gotten a piece of direct mail that, on closer inspection, has a web address with your name in it?  For instance, it might look like www.joesgreatpizza.com/JohnDoe.  If you had checked out the web address, you would have found a personal web page with an offer just for you- an offer that’s related to the information in the mailer...

Today its easy to find  articles regarding "inbound marketing" topics including SEO, social media, lead nurturing  and other sophisticated technologies to move leads into and through the "sales funnel". It has become passe to talk about more traditional "outbound marketing"  topics like radio & TV or print and direct mail. While we agree that "Inbound marketing" technologies are critical in...

Promotional or branded gifts are considered one of the most cost effective marketing investments when compared using  "cost per impression" with other forms of advertising medias. The most recent ASI Study conducted by the Advertising Specialty Institute compares different types of branded gifts to each other as well as alternative medias including TV, and radio advertising. The comparison looks at...