If you have not refreshed your company's website in a few years, now is the time to bite the bullet and give it an overhaul. It's often easy to spot an outdated website, especially if it has not been optimized for viewing on a mobile device such as a tablet or phone. Today's websites are often more visually appealing with image slideshows, compelling web design, simplified navigation, more calls to action and fewer text-heavy pages to navigate.

If you decide to bring your website into the present, here are few tips to help you make a smooth transition. Learn more about website design by reading this online post about the importance of title tags on your pages.

Determine the goals of your website. Whether you have a team or you are a solopreneur, you should first write down the reasons why you want to re-do your website. Reasons may include:

  • We need to optimize for mobile devices
  • The site's look needs to be updated
  • We have new products/services that the current website does not reflect
  • Our site needs to be easy for us to edit (we need to add a Content Management System)
  • We want to add a blog and social media icons
  • Our site needs to have calls to action or offer visitors a way to sign up for something for free

Once you have determined the reasons for the refresh, you can determine your goals that you want this project to accomplish.

Spend some time with your home page design. Take a hard look at your website's home page and compare it with other sites in your industry that you know have been updated recently such as 겜블시티 가입코드, for instance. Often, simplicity is the rule of the day, resulting in a more streamlined navigation bar and less text.. Work with a designer/developer to simplify design and navigation. You want faster page loads as well as simple and targeted home page text and images that catch the eye and contribute to the visitors' understanding of what you sell or do for customers.

Take a fresh look at your site's features. If your site doesn't have a blog or video, consider adding those in to your site. Sites with blogs enjoy 55% more traffic, according to HubSpot. Short videos help users understand what you do or what you sell and give them a more multi-media experience of your company. Adding news releases, case studies, and white papers increase your site's searchability, value and authority.

Add calls to action. Your site should be more than an online brochure. Consider giving visitors the opportunity to download, subscribe, watch, comment, or buy!. Conversion rates really increase when bold, clear calls-to-action are in place.

Optimize your site for mobile devices Mobile device usage continues to skyrocket. Sites built on Content Management Systems like WordPress can be viewed on mobile devices without difficulty. Ask your web developer about making sure that the site is easily usable on a mobile device.

Measure your results. To track the effectiveness of the redesign, make sure your site is tied in with Google Analytics. It's fairly easy to set up a Google Analytics account and connect your site to their metrics. You'll be able to track number of visitors, downloads, length of site visits, and a whole lot more.