AG Line Blog

If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate social media into your pre-show...

Now that you've written and published your book, you want to get it in the hands of people other than your friends and family.  How do you get people to sit up, take notice and maybe even buy?  The following are some sites that will help you to promote your self-published book to a wider audience of readers and the...

As the owner or leader of a smaller business, you probably have the opportunity to attend at least one trade show or expo every year.  If you are like a lot of smaller businesses, you probably find yourself running around a day or two before the show, gathering up all of the things you and/or your staff will be taking...

You finished your book (congratulations), had it printed, and now you have a stack of copies just waiting to be purchased and read. Some authors find that book signings can be an effective way to reach new buyers. Here are some tips for planning a book signing that will sell copies and make you and your host happy. 1. Determine...

You've written your book... now, how to get it into the (paying) hands of people besides your friends and family? With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However, if you're willing to...

Facebook marketing for authors is an excellent tool for self-published authors. Follow these steps to help you use Facebook to raise awareness and increase your book sales. Create a Fan Page:  When you create the website for your book (read more about creating a website for your book here), you should also create a Fan Page or a Facebook Author...

Self-publishing by the numbers––getting your own ISBN As you go through the different phases of the self-publishing process, you will come upon the step that calls for how to get an ISBN number. At this point, you’re likely to ask––What’s are ISBN numbers for self-publishing? ISBN stands for International Standard Book Number, which is a thirteen-digit number assigned to individual...

See how Alta Graphics finishes the covers of our digitally printed books using crease scores to provide spine and hinge scores together with UV coating to create a professional paper back book.  

Self-Publishing––Is it for you? You’ve written, halfway written or are considering writing a book or some other type of manuscript. In this day and age of DIY, many authors are giving more thought to the idea of publishing their own writing.  Many feel that since they wrote the book, they should also publish it and have greater control over content...

After you’ve finished the mechanical and substantive edits of your manuscript, it’s time for the book page layout. The book layout design phase of the self-publishing process prepares the guts of your book for its final ‘look.’  Margins Many who are new to self publishing often forget to provide enough space for margins. You will want to have white space all...