AG Line Blog

Some early forms of business cards were used during 17th century England to advertise a person's trade and provide a map to a person's place of business, according to BeLight Software, a company that provides personal productivity and business solutions. Business cards are still a smart investment today as a promotional tool.

Now more than ever, your small business needs to have a unified brand that helps cement your presence and even increase your visibility online and in print. No matter where customers and prospects find you - on your website, business cards, Facebook, Google+, trade show booths - your brand should be consistent throughout. Is often recommended to get some Sourcing information since...

When you have a standard 10-by-10 exhibit space at a trade show or expo, you only have a few seconds to capture the attention of passersby. Since engaging everyone who walks by isn’t always practical, your booth’s graphics need to do the heavy lifting and make an immediate impact. Strong visuals, clear messaging, and thoughtful design can make all the...

Blogging is one of the most important tools that small businesses can use to increase their visibility and interact with customers and prospects to bring in more business.  If you don't have a blog on your website, now is a great time to get started. Here are a few reasons why starting a blog for business can benefit your small...

A portable and convenient way to promote your business is the cost-effective banner stand. And they're not just for trade shows - you can now find them in offices, restaurants and stores. Choosing the right banner stand and creating the best design can be overwhelming, so here are some tips to help: Work with a Designer You will usually get...

Your manuscript is done and you're ready to get your book printed and out to the masses. You've looked at countless websites that tell you they'll "take care of" all the publishing details. But, you're unclear about what those details really are. Here is a summary of the steps to self-publishing. 1. Proofread your book. Or better yet, have someone...

If you're like many retailers, the holidays make up a large portion of your total annual revenue. It's a hugely important season, so direct mail often becomes a hugely important vehicle for drawing in customers. Since a lot of other retailers are using direct mail during the holiday season, you've got to make an impression. Here are some tips to...

Business owners and our marketing staff often make the mistake of writing for our websites or digital ads like we write for brochures or print ads. With "traditional" marketing, we promote goods and services by sending information to people. We design and write brochures, send direct mail or email, or buy advertising. We start the conversation. We "push" it. In...

Are printed materials still relevant in an age when electronic media and information is everywhere? Definitely! Here's why print media should still be a part of the marketing mix for your business. 1. Print is "touchable". It's tangible. You can create a high-impact impression that makes readers want to touch and feel your message with new papers, new methods to...

If you have not refreshed your company's website in a few years, now is the time to bite the bullet and give it an overhaul. It's often easy to spot an outdated website, especially if it has not been optimized for viewing on a mobile device such as a tablet or phone. Today's websites are often more visually appealing with...