AG Line Blog

Delivering Marketing Solutions

  1. Tips for Creating a Book Cover that Gets Noticed

    In the era of self-publishing, a new author's book may live or die by its cover. Cover images and titles must be clearly discernible as thumbnail images on ecommerce websites. They must also be eye-catching and genre-appropriate on the store shelf or book promotional table at an event. So, how do you create a book cover that generates sales? Here...
  2. Tips to Perk Up a Tired Trade Show Exhibit

    Tips to Perk Up a Tired Trade Show Exhibit
    Is your trade show exhibit starting to look a little rough around the edges? Just like luggage, trade show exhibits often travel long distances and may be handled roughly, both in transit and during the show. Here are some trade show tips to give your exhibit a bit of a makeover without necessarily buying a brand new one. Try a...
  3. Today's Authors Must Be Marketers

    Today's Authors Must Be Marketers
    Before the availability of self-publishing, you needed a publisher who was willing to get behind your book. Now, you don't need a publisher, but you do have to accept the first part of the term "self-publishing": SELF. A self-publishing author is responsible for everything, including internet book marketing. You may have daydreams of selling a millions copies because one influential person...
  4. Should You Hire a Ghostwriter for Your Business Book?

    Should You Hire a Ghostwriter for Your Business Book?
    In an earlier post, we talked about how publishing a book can be the "ultimate business card" for a business owner or leader. However, many business owners are super busy, well, running a business. And writing a book requires time, talent, passion, discipline and usually research. If you lack any one of these requirements, your goal to publish your own...
  5. Tips for Giving Holiday Gifts to Clients

    Tips for Giving Holiday Gifts to Clients
    Like it or not, the holiday season is on its way, so it’s time to start thinking about the perfect way to thank clients for their valued business. Now comes the hard part. What do you give? Choosing a gift for relatives and friends can be hard, but it may be even harder to choose one for clients. You are...
  6. Tips for Business Owners Who Want to Self-Publish a Book

    If you're a business owner, chances are that you have a body of experience and knowledge that could be compiled into a book and read by other business owners, prospective clients and customers. For entrepreneurs in certain industries, a book is a great way to establish your authority and gain greater exposure for your company. If you feel that you...
  7. Prepare for Your Next Trade Show with Pre-Show Marketing

    When you gear up for a trade show, you have so many details to consider: Is our booth up-to-date and ready to go? Do we have effective promotional products (and do we have enough)? Do we have a good plan in place to follow up on the leads we get? Something that many businesses neglect in their pre-show planning is...
  8. Direct Mail Should Be Direct

    When do people usually see direct mail pieces? On the way from the mailbox to the front door, the kitchen or home office space when they come home after a long day of work. So, how do you capture their attention with your direct mail? Keep it straightforward. When you send direct mail to potential customers, don't try and fool them...
  9. Consider Content Marketing to Gain Brand Awareness and New Leads

    If you own a business, you may have heard that content marketing can be an effective way to increase the reach and awareness of your brand and gain new website visitors and leads. But what exactly is content marketing? In a nutshell, content marketing is the act of communicating with prospects without selling. Rather than pitch/sell your products or services on various channels...
  10. Give Your Business Signage Another Look

    If you have a business, an important consideration is how you plan to use signage, whether you have a storefront or an office in a building. People make snap judgments about businesses they have never entered or done business with, so an attractive, professional sign can help your business convey the type of image you want to project. From the sign in...

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