AG Line Blog
Delivering Marketing Solutions
-
Direct Mail 2.0 - Demographics meets Geography
Today its easy to find articles regarding "inbound marketing" topics including SEO, social media, lead nurturing and other sophisticated technologies to move leads into and through the "sales funnel". It has become passe to talk about more traditional "outbound marketing" topics like radio & TV or print and direct mail. While we agree that "Inbound marketing" technologies are critical in... -
6 secrets for using promotional gift items effectively
Promotional or branded gifts are considered one of the most cost effective marketing investments when compared using "cost per impression" with other forms of advertising medias. The most recent ASI Study conducted by the Advertising Specialty Institute compares different types of branded gifts to each other as well as alternative medias including TV, and radio advertising. The comparison looks at... -
Business Cards 2.0 - 7 PRO Tips & Things to Avoid
With today's technologies for connecting with one another, many companies are attempting to redefine the role of the business card. Used as early as the 15th century in China and the 17th century in France not much has changed in terms of technology. Information, is printed on a small piece of paper and exchanged. Today with the evolution of Social... -
Alta Graphics Prints Selected Stories from "The International Safecracker"
"The International Safecracker" a tribute to the Deering Estate at Cutler by Rocky McGiboney & Benjy Caplan. This book, a selected collection of stories from the upcoming complete version was printed by Alta Graphics this week. The book will be presented at the SoBay Festival of the Arts taking place at the Deering Estate at Cutler in South Miami today. Here...