marketing

Before the availability of self-publishing, you needed a publisher who was willing to get behind your book. Now, you don't need a publisher, but you do have to accept the first part of the term "self-publishing": SELF. A self-publishing author is responsible for everything, including internet book marketing. You may have daydreams of selling a millions copies because one influential person...

If you're a business owner, chances are that you have a body of experience and knowledge that could be compiled into a book and read by other business owners, prospective clients and customers. For entrepreneurs in certain industries, a book is a great way to establish your authority and gain greater exposure for your company, although you can also use...

When you gear up for a trade show, you have so many details to consider: Is our booth up-to-date and ready to go? Do we have effective promotional products (and do we have enough)? Do we have a good plan in place to follow up on the leads we get? Something that many businesses neglect in their pre-show planning is...

When do people usually see direct mail pieces? On the way from the mailbox to the front door, the kitchen or home office space when they come home after a long day of work. So, how do you capture their attention with your direct mail? Keep it straightforward. When you send direct mail to potential customers, don't try and fool them...

 you own a business, you may have heard that content marketing can be an effective way to increase the reach and awareness of your brand and gain new website visitors and leads. But what exactly is content marketing? In a nutshell, content marketing is the act of communicating with prospects without selling. Rather than pitch/sell your products or services on...

If you've been writing a book that you intend to self-publish, you may have found your mind questioning just how you are going to get this book into the hands of people other than your family and friends. Marketing your book can be just as important as writing it — if you want to sell it, that is. Here are...

When making marketing decisions, business owners will often look at direct mail and email as two totally separate things.  However, direct mail can be a valuable partner to email campaigns because direct mail can remind people about an email offer they've recently received or prepare them for an email campaign that's coming. Using both direct mail and email can be...

Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...

You've written your book... now, how to get it into the (paying) hands of people besides your friends and family? With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However, if you're willing to...