direct mail

When do people usually see direct mail pieces? On the way from the mailbox to the front door, the kitchen or home office space when they come home after a long day of work. So, how do you capture their attention with your direct mail? Keep it straightforward. When you send direct mail to potential customers, don't try and fool them...

Have you ever heard the phrase, "Don't put all your eggs in one basket"? This definitely applies to marketing. All too often, small businesses put all of their marketing dollars into social media or Google AdWords or promotional products. Although postal mail might not have the excitement of the latest social media network, marketing professionals often choose a mix of...

If you're like many retailers, the holidays make up a large portion of your total annual revenue. It's a hugely important season, so direct mail often becomes a hugely important vehicle for drawing in customers. Since a lot of other retailers are using direct mail during the holiday season, you've got to make an impression. Here are some tips to...

When making marketing decisions, business owners will often look at direct mail and email as two totally separate things.  However, direct mail can be a valuable partner to email campaigns because direct mail can remind people about an email offer they've recently received or prepare them for an email campaign that's coming. Using both direct mail and email can be...

Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one? Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list.  Some of those relocated people and...