Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one?

Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list.  Some of those relocated people and businesses are probably on your mailing list (if you have one) right now, which can result in undeliverable or greatly delayed mail.  That's a waste of money, time and paper.

Small businesses usually think they're too small to work with a mailing services provider.  However, small companies can actually benefit from obtaining an updated and targeted mailing list. Mailing services providers check addresses against the National Change of Address database (NCOA), for instance, and make sure there are no errors in content or address formatting, which can greatly ensure data quality.  Doing this yourself would take a tremendous amount of time.

Mailing services can actually save you more money than if you tried to do it all yourself. Not only can mailing providers ensure the data you are working with is as clean as possible, they can save you money by improving deliverability and maximizing postal discounts to help you send mail at the lowest possible rates with the fewest possible undeliverable mail pieces. A bonus is that this saves the amount of paper that is wasted.

If you'd like to expand your marketing channels, try creating a direct mail campaign with a mailing services provider (like us!!).  We'll help you every step of the way and make sure that your mailing list is as accurate and targeted as possible.