Michele

Facebook marketing for authors is an excellent tool for self-published authors. Follow these steps to help you use Facebook to raise awareness and increase your book sales. Create a Fan Page:  When you create the website for your book (read more about creating a website for your book here), you should also create a Fan Page or a Facebook Author...

You've made it.  You've written and edited your book, designed the cover and had it printed into beautiful volumes that smell wonderful and are just waiting to be sold.  Then you realize that writing and publishing the book is only half the battle.  If you want people other than your friends and family to take pity on you and buy...

If you are going to self-publish your book, it is critical that your book's cover attracts attention, fits within your book's genre and looks good no matter what size it is (due to online marketing and sites like Amazon).  Here are some tips to help you create a book cover that grabs attention: First of all, research other books in...

In this era of social media and online networking and online search, you may not see quite as many brochures and leaflets being handed out on a regular basis.  The business card, however,  is still widely used at business networking events and in face-to-face meetings, and they can speak volumes about you and your company. The following are some tips...

If you have a business, by now you've most likely heard of the Every Door Direct Mail (EDDM) service from the US Post Office.  EDDM can be a very cost-effective way to target a certain mailing area with promotional advertising.  Using EDDM has several benefits, include: The physical size of the mail piece is larger than most, so it tends...

Have you gotten a piece of direct mail that, on closer inspection, has a web address with your name in it?  For instance, it might look like www.joesgreatpizza.com/JohnDoe.  If you had checked out the web address, you would have found a personal web page with an offer just for you- an offer that’s related to the information in the mailer...

Whether you've been working on a book for a while, or you have an idea for a book rolling around in your head, one question is always inevitable: "How am I going to get this book into the hands of other people?" Authors today have more choices than ever before.  Self book publishing, whether in e-book form or in small...