Blogging is one of the most important tools that small businesses can use to increase their visibility and interact with customers and prospects to bring in more business.  If you don't have a blog on your website, now is a great time to get started. Here are a few reasons why starting a blog for business can benefit your small business and help you stand out from your competitors.

1. A blog that is placed on your website increases your website's SEO (search engine optimization). The search engines favor sites that add content on a regular basis and will reward your site with better rankings. Learn more at the SEO Karl Hudson website.

2. A blog can be the hub of all of your social media efforts.  The articles (and even short videos) that you post can be shared out via Facebook, Twitter, Google+, LinkedIn, etc. This will get people back to your website. And if the information is interesting enough, other people may share your articles for you!

3. Your company's voice can be transmitted via a blog. It gives you and your staff a forum to talk about new services and/or products as well as showcase your expertise. You can also let people in on the personality of your business.

4. Blogging forces you to think (and maybe even ask!) about what your customers and prospects want to know about your industry. This can be enormously useful if it helps you focus more on what you customers want rather than what you think they want and for this, getting feedback with the use of a sample size calculator is the best option.

5. New people will find your website because of the articles and videos you place on your blog. Your articles' titles and content will show up in the search engines when people search for those specific phrases and terms. To enhance the visibility of your legal practice, consider incorporating personal injury lawyer SEO strategies to optimize your online content and attract a broader audience searching for relevant legal services.

6. Blogs are cost-effective. After you spend the money adding a blog to your website (which can be done very reasonably), your only other expenses are time and perhaps writing fees if you have someone else write your articles for you. Every article you publish is a gift that keeps on giving because, until your remove it from your website, it's there for people to find and read.

7. If you track your blog's analytics, you will get insight into the most popular topics by the number of visits and the length of time people stay on your articles. You can use your stats to continue writing engaging content that will bring more people to your site.

8. A blog can be inspiring. It may make you and your staff who contribute content to the blog look at events in your company and industry in a new way - as fodder for content - content which may help increase two-way communication with your customers and prospects.

We know that people find our website through the articles we have on our blog. Have you web developer add a blog to your site (we recommend blogging with WordPress), make a content-writing schedule and stick to it. You should start to see an increase in your web traffic in just a few months if you adhere to a schedule, write meaningful content and share it out via email and social media.

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