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  1. Tips for Business Owners Who Want to Self-Publish a Book

    If you're a business owner, chances are that you have a body of experience and knowledge that could be compiled into a book and read by other business owners, prospective clients and customers. For entrepreneurs in certain industries, a book is a great way to establish your authority and gain greater exposure for your company, although you can also use...
  2. Marketing "Musts" for Your Self-Published Book: Look Sharp and Get Social

    You've written your book... now, how to get it into the (paying) hands of people besides your friends and family? With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However, if you're willing to...
  3. Marketing "Musts" for Your Self-Published Book, Part 2: Use Facebook

    Facebook marketing for authors is an excellent tool for self-published authors. Follow these steps to help you use Facebook to raise awareness and increase your book sales. Create a Fan Page:  When you create the website for your book (read more about creating a website for your book here), you should also create a Fan Page or a Facebook Author...

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