Comparing Banner Stands
Banner stands offer the best display value available. They are more flexible, portable and cost effective than any other system. They are one of the building blocks of a trade show display system and can be used in many different ways. For a smaller event a banner stand can be used as the primary display graphic for branding your space. In a traditional 10’ trade show booth, banner stands can be joined together forming a “In-Line Back Wall” or in addition to other display systems towards the front of the booth angled to grab attention.
Between shows, banner stands can be used in show rooms or lobbies taking advantage of your display investment all year. Banner Stands are not only the least expensive and flexible display system, they are also the easiest to carry and set up. This makes portable banner stands the single best investment for many companies and is something every company should have as a component of your trade show display solution.
Banner Stand Styles
Banner Stands come in various configurations, sizes and styles. The main types include retractable banner stands and non retractable or “tension” banner stands. Another popular style features an internal aluminum frame covered by a printed fabric stretch graphiac that is printed on two sides. The base is flat making this a very sleek and attractive option. It comes in a variety of widths and heights and can be set up in less than one minute. Other considerations include wide profile bases that do not require a fold out foot for stability, oversize banner stands and a variety of graphic panel choices. There are also add on options to consider including lighting and custom shipping cases. It is important to select the right combination of banner stand hardware and graphic panels to ensure you are making the best investment possible. We will outline the main banner stand styles and choices to help you in the selection process.
Banner Stand Graphic Panel Materials
The most visible part of a banner stand is the graphic. Both material and the printing process effect the overall quality of your display. Things like curled panel edges, print resolution, color vibrancy and material visual impact all contribute to the finished look and cost. As you would expect most online offerings are based on the lowest cost materials that may perform poorly for your finished displays.
It is important to configure the panel material with the specific application to get the best fit for your budget. There is no reason to use an expensive panel for a simple stand with a logo and small amount of text like a "Seminar is Here" sign. You also should not try to use the lowest cost panels for a stand with complex graphics or heavy ink coverage as the quality will not be as good.
Alta Graphics has been a producer / fabricator of large format graphics for nearly 30 years. We match the stand hardware to the graphic panel to get the best solution for your budget and needs. Here is a list of materials we use for banner stand graphic panels:
PolyGraf: Is a budget quality panel printed on a 10 ounce smooth scrim vinyl banner material. Due to its light weight it tends to have "curled edges" and should be used for light ink coverage or short term uses.
SolGraf: Is a "good value-quality" panel printed using solvent inks on an ultra smooth vinyl banner material that has block out characteristics. The panel is an excellent choice for everyday applications.
OpalJet: Is an "ultra premium quality" Photo Mylar with light-block backing and a textured satin over laminate. This material is unequaled for vivid and accurate color. This is a premium panel intended for high-end long life applications.
SolFab: Is a "Premium quality" panel printed using dye sublimation printing on fabric panels. The panel is durable has very low "edge curl" with extremely vivid colors. Because it is a true fabric, the printing dots are not as perfect as OpalJet when viewed from a close distance. The vivid colors and smooth look of fabric provide a high end look.
Using Banner Stands in your Booth Layout
In a typical 10’ trade show booth, you would ideally have some type of graphic back wall as well as a banner stand in the front of the booth angled to catch attention based on traffic patterns. The Graphic Back Wall could be a Pop Up Booth or an Inline Banner Stand Wall typically configured using 3 interconnected non retractable banner stands that form a 9’ back wall.
In a smaller event like where frequently a table is used as your space, the banner stand can be used in front of the table or even on top of a table if you select an adjustable height pole allowing you to “shorten” the graphic panel so it goes from the table top up to about 7’.
In larger booth configurations, banner stands can be used together with other display systems to differentiate an area, or feature an important product or other specific communication need.