EDDM Direct Mail
17.5 cent postage with no mailing list!
What is Every Door Direct Mail?
The Every Door Direct Mail program is used by the USPS to allow retail businesses to mail at 16 cents per piece. You can mail postcards in a variety of sizes that are listed in our pricing calculator. You do not need to purchase a mailing list or pay for expensive labeling or permits! This is one of the most exciting program offered by the USPS ever as it allows companies of any size to do targeted marketing easily and economically.
How do I use EDDM?
Check the benefits and get a free Route Report. It's easy, inexpensive & fast - only three easy steps and your message is delivered to any area you select at the lowest cost. Use Jumbo sizes up to 8.5" x 11" for NO additional postage to increase response rates and stand out from other Mail Box Clutter!!.
Check our Blog articles on useful EDDM printing topics including; How to prepare an EDDM Mailing, Tips for designing EDDM Mailers that deliver good response rates, How to select the best EDDM carrier routes to match your offering with the optimal demographic, EDDM Campaign Planning as well as other topics related to EDDM Best Practices. You will Also find informative EDDM How To Videos in the Alta Graphics Blog section that show you in easy steps how to use EDDM as part of your marketing initiative.
We believe that the Every Door Direct Mail program really delivers an exceptional marketing tool for business's of any size in its ability to simplify the targeting and delivery of marketing materials directly to a target market. Happy Marketing!
How To Get Started With Every Door Direct Mail
Using the EDDM Direct Mail program is easy.
Here are the steps to getting started.
Choose your mailing area and counts
The easiest way to get started with EDDM marketing is to request a Free Route Report to see what Carrier Routes exist in your area. This report will show the total address counts including Business and Residential within each route. This will allow you to select a route or group of routes based on your budget.
Choose Your Printed Piece Size
Pick from one of four standard sizes that are both qualified for EDDM and efficient to produce. The sizes are organized from least expensive and smallest: 11.625” x 4”, 6.125" x 6.126" - NO Bleed, 11.625” x 5.5”, and 8.5” x 11” . Choose your size and check prices for your selected Carrier route counts. You can get HUGE Discounts by ordering enough postcards to do several mailings to the same route every several weeks. Try larger quantities to see how the printing price decreases. Print at the lowest cost and spread your campaign out to get a steady stream of new customers!
Send your Mail
There are two ways to send your mail using EDDM. You can order the postcards you need from us and prepare your mailing yourself using the USPS EDDM Retail website https://eddm.usps.com/eddm/. You can pay us an additional $50.00 setup plus 3 cents each and we will prepare your mailing ready to drop off at your local post office together with the payment for postage.
EDDM Articles & PRO Tips
- Best Practices for building an effective EDDM (Every Door Direct Mail) Campaign
- What are the benefits of using Every Door Direct Mail for your business?
- Tips for Preparing your EDDM Mailing Campaign
- 4 Reasons to Use PURLs in Your Direct Mail Marketing Pieces
- Direct Mail 2.0 - Demographics meets Geography
- Video Blog: EDDM Preparation Tips
- Tips for designing an EDDM Mailer that delivers RESULTS!
Benefits of EDDM
You do NOT need a Postal Mailing Permit to use EDDM:
When mailing a postcard before EDDM, a Postal Permit was required to take advantage of discounts costing up to $450. Now with EDDM, this requirement has been waived.
You do NOT need a Mailing List to use EDDM
The post office is promoting simplified addressing that does not require any mailing list at all. You use the words "Postal Customer" and the post office will deliver your piece to your selected mailing. Use our FREE EDDM Route report to target your area.
You do NOT pay extra for JUMBO Postcards with EDDM
You can mail up to a 12” x 15” postcard for no extra charge allowing you plenty of room to get your message across. This is over 7x the size of a 4"x 6" postcard for 9 cents less postage! Using a super jumbo 12” x 15” size will maximize your return on investment.
4. You do NOT need to use the Bulk Mail Facility with EDDM
With EDDM, you just drop off your mailing at your local post office to get the lowest rate of 14.5 cents per piece. You can pay for postage with cash, check or debit card. Alta Graphics can ship your finished mailing ready for you to drop off at your local post office This way, you get the lowest postage rate, and you know that your postcard is being delivered!
Get your Free EDDM Route Report
FAQ's about EDDM
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a new program by the USPS that allows retail businesses to mail at 14.2 cents per postcard. Not only can you mail postcards, but you can also mail catalogs, brochures, samples, or anything else. You can mail anything as long as it meets "commercial flat" size requirements.
What size does a commercial flat need to be?
A "commercial flat" needs to be more than 6.125" tall OR longer than 11.5. " It may also be thicker than 1/4 of an inch. The largest size the mail piece can be is 12"x15."
Who can I mail to?
With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.
Where do I find the routes?
The post office has created a new website called Simplified Mailing Process located at http:/eddm.usps.com . This website allows you to geo-target your area by zip code, city, or address and then you can map out the carrier routes that you want to mail to. Best of all this website will automatically generate the paperwork necessary to give to the USPS mail clerk.
Can I target the homes that I want to deliver to?
You can omit businesses from your mailing, however one of the core requirements of EDDM is that you have to mail to all homes in the route. You do have the opportunity to exclude certain addresses, such as competitors, customers, or people you know that do not wish to receive your marketing messages. You can exclude the addresses via the facing slip in the provided paperwork.
What if I want to exclude business addresses?
While the eddm.usps.com will let you choose only residential routes, it is important to change your endorsement to "Local Residential Customer" on your postcard. This way, the carrier will know you want to omit businesses from your mailing.
What is the minimum or maximum we can mail?
If you are mailing through Every Door Direct Mail "Retail" you can mail as little as 200 pieces and as many as 5000 in one day. If you need to mail more, please contact us and we will assist you.
Can I print the cards on my home printer?
We don't recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
Will you prepare the mailings for me?
If you want to prepare your own EDDM mail, we will walk you through the process and assist you in preparing mailing for free. Although it is not technically difficult, there are some guidelines that should be followed in order for your mail to be accepted by the post office. For a more turnkey approach, we will prepare your entire mailing and paperwork for a small cost of 3 cents per card. We will ship the prepared mail to you with all of the necessary paperwork. All you have to do is bring the cards, paperwork and your postage check to your local post office.
Custom Quote EDDM
Please complete the following form and we will send you your post card custom quote