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Post Card Printing & Mailing
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PostCard Printing Made Easy!
- CONFIGURE : Use our pricing calculator to project costs.
- UPLOAD : Send us design in a PDF or let us provide the creative.
- PRINT : We will confirm the details of your order with you.
- SHIP : We will process your mailing or ship bulk to you!
- ENJOY : Sit back and count the leads.
Direct Marketing Done RIGHT!
With over 20 years of experience in high volume digital on demand marketing services, we can set up a campaign to meet your companies market opportunity and budget. Our digital presses allow us to offer both the highest image quality as well as laser addressing in Black & White or variable full color. We can craft a campaign that integrates postcard mailings with email marketing and personalized websites for each prospect. This “Cross-Media” approach allows you to communicate with each prospect multiple times for less than the cost of a second mailing!
US Postal Service Requirements for Mailing
If you are using our mailing services, the United States Postal Service requires that certain areas of the address side of the postcard be left white for addressing, postage, and bar coding. This includes background color, text, and any photos/images. The dimensions and exclusions vary based on the postcard size, so please adhere to the exclusion areas defined in our layouts.
Designing an Effective Postcard Mailing
Use a Clean and Bold Design
Simple messaging in an easily read layout will ensure that your customers get your message. While people go through their mail quickly, they always go through it! Make sure your design stands out from the rest.
Use Full-Color
Alta-Graphics.com postcards are digitally printed in full-color on quality paper stocks. We can provide basic black & white addressing or make the mailing side full “Variable Color” allowing you to customize text and images for each addressee.
Use Professional Designs
Brand recognition is important, so making sure your postcard mailings include your logo and branding. Use of a attention grabbing headline will make the postcard standout. Need help in crafting a powerful layout? Let our design professionals take your logo, images and text to create a truly powerful design.
Always Include a Call to Action
Do not forget to clearly tell your customers what you want them to do! "Call Today!" "Be sure to tell your friends." "Bring in this coupon." Whatever it is, you'll be amazed how well it works when you simply tell people what you want.
Planning a Successful Postcard Marketing Campaign
Time your marketing campaigns for maximum impact, schedule repeat mailings, and be patient in evaluating the results
Mail to Your Past Customers
If you do not maintain contact with your past clients, you are throwing away both repeat business and referrals. Maintaining contact with your existing customer base keeps your business in the top of their minds when they need your products or services, and more likely to refer you when talking to their friends and colleagues.
Target New Prospects Carefully
The success of any marketing campaign is dependent on its ability to target the right people at the right time. If you're looking to grow your customer base, Alta-Graphics.com’s Customized Mailing Lists allow you to fine-tune your list according to the criteria you choose: geographic location, income range, purchasing habits, hobbies and interests, gender, age, Political affiliation, home types etc.
Be Consistent
People forget who you are if they do not receive a mail piece from you at least quarterly. Save time by using our scheduling calendar to set up a regular program of mailings, and then let us handle the rest.
Be Timely
Timing is everything: a big sale to help in a slow summer months, a special deal to make the most of the holiday rush, a choice property advertised as soon as it's listed. Every day you wait for your printer to finish your order, every hour wasted addressing and mailing your own postcards, means business lost. With one of the quickest turnarounds in the business, we can have your cards in the fast!
Be Patient
Any experienced marketer will tell you that the first contact rarely leads to a conversion. It takes several "touches" to plant yourself firmly in the mind of a prospective customer, and then it's often a matter of waiting for the need to arise for that person to walk through your door.
So, rather than creating a single postcard mailing, plan out a true campaign: three or more postcards spaced over a span of several weeks or months. We can build campaigns that use email, direct postcard mailings as well as personalized websites (PURL’s) to increase the number of contacts for less money while gathering real time data.
Campaign Flexibility
We will print your Postcards in full color in run lengths as short as 500 to over 50,000! We can design, print, address, sort and mail your project with effortless simplicity. We offer postcard printing only, full service mailing as well as integrated “Cross Platform” campaigns using direct mail, email campaigns and personalized websites to maximize the effectiveness while minimizing costs.
Our Guarantee!
Our team will ensure your project is a success from start to finish. From selecting the best materials and finishing to layout and design through production and mailing, we have the experience and capability to provide an exceptional experience. Put us to the test with your next project.
Our Customers
"Our experience with Alta Graphics has always been Extremely Professional. They have helped us to construct several campaigns with “Laser Accuracy” in creative and execution."
"Alta Graphics recently completed a multi date postcard mailing with total ease. They were involved in each aspect of the campaign and handled it in a timely and accurate fashion."
"We rely on Alta Graphics to build our marketing campaign using mailing and email services. They have helped with designing the mailings as well as building our in house list. We would not hesitate to recommend Alta Graphics to others looking for creative ways to get more advertising for less money!"
Preparing Your Postcard Files
If you have not already done so, please review our guide to Preparing Your Files for acceptable file types and file specifications. This page covers important terminology and file setup, including:
- Bleeds, inner margins and trim size
- CMYK color and color matching standards
- Image resolution and dpi
- Embedded fonts and linked files
- Copyrighted images and other content
- PDF and printed proofs
Failure to follow these guidelines will result in a delay in printing.
Postcard Design Specifications
| Specif. | Regular Size | Jumbo Size | Panoramic Size |
| Trim Size: | 4.25" x 5.6" | 5.5" x 8.5" | 5.75" x 11.00" |
| Safety Margin: | 0.25" from the trim edge | 0.25" from the trim edge | 0.25" from the trim edge |
| Bleed: | 0.125" beyond trim edge | 0.125" beyond trim edge | 0.125" beyond trim edge |
| Bleed Size: | 4.50" x 5.85" | 5.75" x 8.75" | 6" x 11.5" |
| USPS address area |
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Selecting your Mailing List
Know Your Customers
Before you can find new customers, you need to know where your existing customers came from. If you haven't already done so, make short customer surveys part of your marketing plan. Whether it's an online survey, a couple questions planted during the checkout process, or simply speaking with customers who walk into your shop, find out why they chose you.
Knowing what influences their buying decisions will help you when you go looking for new customers by understanding there reasons in selecting you. Not only will you be able to create a more carefully targeted mailing list, but you'll also know how to better target your message.
Start in your City
This easy for most businesses because consumers prefer to buy from local merchants knowing that they they'll get better service, and they will help their local economy.
Alta-Graphics.com mailing lists begin with a geographical center-point. We'll show you what your "radius" looks like based on the number of postcards you wish to mail.
Now Target!
Take a moment to consider what your best customers have in common. Do they fall within a certain age range? Do they live in a specific geography, or immediately around your location? Perhaps you're after a particular industry. With nearly 200 million residential records and 22 million business leads from the nation's leading data providers, your mailings will be targeted to your real prospects.
We can build a target list using many criteria including:
- New homeowners who bought a home within a specific price range
- Established homeowners who may be ready to refinance, move, or remodel
- Families with children
- Families with a specific income or net worth
- Adults approaching retirement age
- Minority-owned businesses with a specified sales volume and number of employees
Don't Waste Postcards on People That Don't Exist!
By using the post office National Change of Address (NCOA) data base, we can update your address list before it is mailed eliminating returned postcards with yellow change of address stickers!