Portable Trade Show Systems

Portable Trade Show Display Systems

Alta Graphics is a leading producer of portable trade show display systems with over 20 years of experience with the printing and fabrication of Banner Stands, Pop Up Booths and other trade show booth accessories. With full In-house graphics production and finishing we are able to offer a wider range of high quality, value priced display systems than our competitors. We only sell trade show display systems that are guaranteed to perform. Our banner stand family uses only high quality well engineered hardware that will not break or fail. Our Pop Up Booths are based on a patented magnetic locking system that is simply the fastest and best available anywhere. We are considered industry experts in graphic panel production with a variety of graphic options ranging from economical panels suitable for short term use to the highest quality photo Mylar panels available anywhere.

Trade Shows Work

Over 100 million people attend more than 4,000 shows in the United States and Canada every year. Trade shows are considered to be a way to reach more prospects at a lower cost than traditional a traditional sales program. Typically a Sales Rep can visit between 3 and 6 clients or prospects per day.

Consider a 20 total hour show with 10,000 attendees. You have the potential to visit with up to 500 people per hour. Even if you only meet with 5% of those attendees, you'll end up with the opportunity to connect, face-to-face, with 25 people per hour. To achieve the same level of success, one sales rep would need 20 weeks!

Trade Show Numbers

Trade show exhibiting, is a great value. Consider the following numbers, provided by CEIR.org:

• For the past 10 years, an average of 81%-83% of visitors have some kind of buying power.
• The average visitor spends 9.2 hours at a 2-3 day trade show.
• 85% of your visitors will be new contacts.
• 77% of visitors will remember your company for up to 10 weeks.
• Cost per lead from show averages $210.
• Cost per lead from field averages $310.
• Cost per sale from a show averages $700.
• Cost per sale from the field averages $1100.
• That’s 39% less to close a sale from a trade show lead!

Choosing a Display

Although there are dozens of display styles, they are generally grouped into three categories: portable, modular, and custom. As you consider these choices, make a list of what you want to accomplish. This will allow you to choose the best display that matches your needs. By defining your purpose and deciding which elements take priority, your company can make the most of your valuable trade show space. When choosing a display, have your display designed to accommodate future upgrades and additions.

Portable Trade Show Displays

In recent years this has become the most popular category of trade show system consisting of banner stands, pop up booths and a variety of associated accessories like portable literature racks, shipping cases and booth lighting. These systems offer a professional look at the lowest cost and are extremely easy to set up and maintain. Portable trade show systems consist of hardware (like a banner stand or pop up booth) and the graphic panel. The selection of hardware and graphic panel is critical in getting the best combination of performance and value. Alta Graphics has over 20 years of experience in producing high quality trade show graphics and is uniquely qualified to partner in selecting and configuring a Pop Up booth or banner stand system that meets your needs today and in the future.

Modular Trade Show Displays

Modular display systems are somewhat more specialized than portable displays and can provide a intermediate way to having a Custom Exhibit using modular components. The advantage to a Modular Trade Show display system is that it is lower cost and can be reconfigured more easily than a custom exhibit. Examples of modular systems include Trade Show Truss Systems, Folding Frame or Panel Systems as well as Hybrid Systems that utilize banner stands or portable counters.

Custom Exhibits

Custom exhibits are designed from scratch and constructed using wood, metal and other substrates. Since each exhibit is designed with your needs in mind, it is unique to you. They can be designed to accommodate any need you have. This is the most expensive type of system with typical budgets ranging from tens to hundreds of thousands of dollars. The costs and the complexity of a custom exhibit have forced many companies to switch to a combination of portable and modular booth systems which have become much more flexible in recent years. Let Alta Graphics help you design a trade show display system that looks like a custom exhibit using low cost portable and modular components. This will give you more display for your investment and more flexibility in the future to adjust to changing needs.

Trade Show Planning Calendar

Planning for your Trade Show is critical in getting the best return on your investment. Determining your objectives, show promotional strategy, promotional give away gifts and post show follow up are all areas requiring a formal plan if you want to get the most for your investment.

Long Range Planning: One Year Or More Before A Show Establish your company's overall trade show strategies. Research to identify which trade shows meet your stated objectives. Consider the number and locations of shows you will attend during the year.

Request information from sponsors of shows you are considering.

Create a projected annual trade show budget.

Secure management approval of these broad trade show goals.

Nine to Twelve Months before a Show

• Select the shows you will attend.
• Determine exhibit space requirements.
• Book space with show sponsors.
• Rough out an exhibit plan with promotional, graphic and staffing needs.

Three Months before a Show

• Refine the projected size, design and staffing needs of your exhibit.
• Set work schedules and completion dates for all show activities.
• Start production on any show-specific printed materials.
• Select vendors for all key show materials.

Two Months before a Show

• Make final exhibit staffing decisions.
• Confirm progress and delivery dates with any outside vendors.
• Finalize plans for display size, graphics and support materials.
• Launch pre-show promotional efforts.
• Review your show budget and schedules.

One Month before a Show

• Preview your physical show exhibit.
• Finalize all travel arrangements.
• Confirm availability of product samples and promotional materials.
• Review progress of all pre-show promotional efforts.
• Confirm with show organizers all details of your exhibit.

One Week before a Show

• Check that all exhibit supplies and materials have been packed or shipped.
• Arrange for company checks or credit cards to cover at-the-show payments.
• Meet with exhibit staff for a final review of your plan of action.

At the Show

• Confirm the arrival of your exhibit and all materials.
• Hold a pre-show staff rehearsal in your exhibit
• During the show, conduct daily meetings to assess your performance.