In the era of self-publishing, a new author's book may live or die by its cover. The importance of graphic design should not be forgotten since cover images and titles must be clearly discernible as thumbnail images on ecommerce websites. They must also be eye-catching and genre-appropriate on the store shelf or book promotional table at an event. So, how...
When you gear up for a trade show, you have so many details to consider: Is our booth up-to-date and ready to go? Do we have effective promotional products (and do we have enough)? Do we have a good plan in place to follow up on the leads we get? Something that many businesses neglect in their pre-show planning is...
you own a business, you may have heard that content marketing can be an effective way to increase the reach and awareness of your brand and gain new website visitors and leads. But what exactly is content marketing? In a nutshell, content marketing is the act of communicating with prospects without selling. Rather than pitch/sell your products or services on...