integrated marketing campaign

  1. Don't Dump Direct Mail: Here's Why

    Don't Dump Direct Mail: Here's Why
    Have you ever heard the phrase, "Don't put all your eggs in one basket"? This definitely applies to marketing. All too often, small businesses put all of their marketing dollars into social media or Google AdWords or promotional products. Although postal mail might not have the excitement of the latest social media network, marketing professionals often choose a mix of...

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