AG Line Blog

Delivering Marketing Solutions

  1. Is It Time to Test Your Direct Mail Campaign?

    If you aren't sure you are getting the most "bang for your buck' with your direct mail campaigns these days, think about mixing things up and doing some testing with different options.  Just like almost anything else, your old tried-and-true direct mail program may need a bit of a change to capture new interest.  Here are some ideas to help...
  2. Avoid These Common Self-Publishing Mistakes

    The relative ease of self-publishing allows anyone with to become an author with both hardcover and ebooks to sell and/or give away. Unfortunately, self-published authors often make mistakes that can ruin the reading experience and even influence readers' opinions about the author, especially if the author is using a book to promote a business or a cause.  Avoid these mistakes...
  3. A Smart Direct Mail Campaign Includes Smart Copy

    Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...
  4. Memorable and Affordable: Branded Products Still Effective

    You might think that all you need to market your small business anymore is social media and maybe an email campaign.  But, you might think wrong.  Promotional products, also known as "swag" or branded giveaways, still pack a big punch when you need to meet your prospects face to face at a networking event, initial meeting or trade show. Why...
  5. Your Direct Mail Campaign is Only as Good as Your Mailing List

    Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one? Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list.  Some of those relocated people and...
  6. 9 Tips to Help You Promote Your Book Using Twitter

    Self-published authors have to do a lot of self-promotion to get the word out about their book. Of course, we now have a lot of wonderful social media sites that make this task a bit easier. Most authors go right for Facebook, which is smart, but Twitter is often underutilized. If you have a website or if your book is...
  7. Generate Buzz at Your Next Trade Show Booth with Photo Sharing

    If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate social media into your pre-show...
  8. Great sites to promote your self-published book

    Now that you've written and published your book, you want to get it in the hands of people other than your friends and family.  How do you get people to sit up, take notice and maybe even buy?  The following are some sites that will help you to promote your self-published book to a wider audience of readers and the...
  9. No Matter Your Company Size, You Really Need a Banner Stand

    As the owner or leader of a smaller business, you probably have the opportunity to attend at least one trade show or expo every year.  If you are like a lot of smaller businesses, you probably find yourself running around a day or two before the show, gathering up all of the things you and/or your staff will be taking...
  10. Tips for a Successful Self-Published Book Signing

    You finished your book (congratulations), had it printed, and now you have a stack of copies just waiting to be purchased and read. Some authors find that book signings can be an effective way to reach new buyers. Here are some tips for planning a book signing that will sell copies and make you and your host happy. 1. Determine...

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