Alta Graphics Blog

See how Alta Graphics finishes the covers of our digitally printed books using crease scores to provide spine and hinge scores together with UV coating to create a professional paper back book.

Self-Publishing––Is it for you?
You’ve written, halfway written or are considering writing a book or some other type of manuscript. In this day and age of DIY, many authors are giving more thought to the idea of publishing their own writing.  Many feel that since they wrote the book, they should also publish it and have [...]

After you’ve finished the mechanical and substantive edits of your manuscript, it’s time for the page layout.  This phase of the self-publishing process prepares the guts of your book for its final ‘look.’
 Margins
Many who are new to self publishing often forget to provide enough space for margins. You will want to have white space all [...]

You've made it.  You've written and edited your book, designed the cover and had it printed into beautiful volumes that smell wonderful and are just waiting to be sold.  Then you realize that writing and publishing the book is only half the battle.  If you want people other than your friends and family to take [...]

Editing Your Manuscript
Before you move on to the page layout step of your book, you will want to finalize the editing process to keep your costs lower. It is possible to make modifications after the editing phase, but it will cost you, because you will have subsequently entered the phase where your manuscript is in [...]

If you are going to self-publish your book, it is critical that your book's cover attracts attention, fits within your book's genre and looks good no matter what size it is (due to online marketing and sites like Amazon).  Here are some tips to help you create a winning cover:
First of all, research other books [...]

In this era of social media and online networking and online search, you may not see quite as many brochures and leaflets being handed out on a regular basis.  The business card, however,  is still widely used at business networking events and in face-to-face meetings, and they can speak volumes about you and your company.
The [...]

Take Your Mailer for a Spin
Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece.
One more step
You’ve done everything necessary to get here and now you have one more decision to make [...]

Take Better Aim at Targeted EDDM Markets
Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer.
Zero In
First you must consider what type of person is [...]

Take These Simple Steps to Prepare Your EDDM Mailer
Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office.
Here we go….
1. First [...]