Marketing

If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate [...]

You've written your book... now, how to get it into the (paying) hands of people besides your friends and family?
With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However [...]

In this era of social media and online networking and online search, you may not see quite as many brochures and leaflets being handed out on a regular basis.  The business card, however,  is still widely used at business networking events and in face-to-face meetings, and they can speak volumes about you and your company.
The [...]

Take Your Mailer for a Spin
Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece.
One more step
You’ve done everything necessary to get here and now you have one more decision to make [...]

Take Better Aim at Targeted EDDM Markets
Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer.
Zero In
First you must consider what type of person is [...]

Take These Simple Steps to Prepare Your EDDM Mailer
Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office.
Here we go….
1. First [...]

Okay….you’ve determined that an EDDM Mailer is a cost-effective means of getting the word out to your target market. Now, you’ll want to design a piece that not only effectively communicates your message, but also stands out from the other mail. You’ll also want to make sure it adheres to and takes full advantage of [...]

Once you turn a great idea into a sound working concept, the sky is  the limit. The EDDM Campaign––designed and developed by the Postal Department––is the absolute right product at the right place at the right time for virtually any company or person wanting to reach their closest (or furthest) target markets.
EDDM enables you to [...]

If you have a business, by now you've most likely heard of the Every Door Direct Mail (EDDM) service from the US Post Office.  EDDM can be a very cost-effective way to target a certain mailing area with promotional advertising.  Using EDDM has several benefits, include:

The physical size of the mail piece is larger than [...]

Have you gotten a piece of direct mail that, on closer inspection, has a web address with your name in it?  For instance, it might look like www.joesgreatpizza.com/JohnDoe.  If you had checked out the web address, you would have found a personal web page with an offer just for you- an offer that’s related to [...]