When do people usually see direct mail pieces? On the way from the mailbox to the front door, the kitchen or home office space when they come home after a long day of work. So, how do you capture their attention with your direct mail? Keep it straightforward. When you send direct mail to potential customers, don't try and fool them...
Have you ever heard the phrase, "Don't put all your eggs in one basket"? This definitely applies to marketing. All too often, small businesses put all of their marketing dollars into social media or Google AdWords or promotional products. Although postal mail might not have the excitement of the latest social media network, marketing professionals often choose a mix of...
If you're like many retailers, the holidays make up a large portion of your total annual revenue. It's a hugely important season, so direct mail often becomes a hugely important vehicle for drawing in customers. Since a lot of other retailers are using direct mail during the holiday season, you've got to make an impression. Here are some tips to...
When making marketing decisions, business owners will often look at direct mail and email as two totally separate things. However, direct mail can be a valuable partner to email campaigns because direct mail can remind people about an email offer they've recently received or prepare them for an email campaign that's coming. Using both direct mail and email can be...
If you aren't sure you are getting the most "bang for your buck' with your direct mail campaigns these days, think about mixing things up and doing some testing with different options. Just like almost anything else, your old tried-and-true direct mail program may need a bit of a change to capture new interest. Here are some ideas to help...
Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...
Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one? Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list. Some of those relocated people and...
Take Your Mailer for a Spin Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece. One more step You’ve done everything necessary to get here and now you have one more decision to make. Do you...
Take Better Aim at Targeted EDDM Markets Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer. Zero In First you must consider what type of person is best suited to...
Take These Simple Steps to Prepare Your EDDM Mailer Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office. Here we go…. 1. First, you’ll open up...
Have you ever heard the phrase, "Don't put all your eggs in one basket"? This definitely applies to marketing. All too often, small businesses put all of their marketing dollars into social media or Google AdWords or promotional products. Although postal mail might not have the excitement of the latest social media network, marketing professionals often choose a mix of...