Like it or not, the holiday season is on its way, so it's time to start thinking about the perfect way to thank clients for their valued business. Now comes the hard part. What do you give? Choosing a gift for relatives and friends can be hard, but it may be even harder to choose one for clients. You are...
When you gear up for a trade show, you have so many details to consider: Is our booth up-to-date and ready to go? Do we have effective promotional products (and do we have enough)? Do we have a good plan in place to follow up on the leads we get? Something that many businesses neglect in their pre-show planning is...
Exhibiting at a trade show is a great way for your company to meet people and establish new business relationships. When done properly, trade shows provide your company the rare opportunity to not only showcase and demonstrate your latest products and services, but also help your company to gain a better perspective on market trends. So, whether you are trying...
The fall trade show season will be starting up soon, and you may be looking at ways to make sure that your investment in participating in the next trade show will be worth it. The following are a few tips to get your booth noticed and make a great impression to the right people. 1. Create a message for your...
Everyone loves to receive gifts, don't they? And most of us seem to love surprise gifts even more. Think back to a time that someone sent or presented you with a gift that was not for your birthday, the holidays or an anniversary. Wasn't it more memorable because it was unexpected? As a business owner, you have the opportunity to...
You might think that all you need to market your small business anymore is social media and maybe an email campaign. But, you might think wrong. Promotional products, also known as "swag" or branded giveaways, still pack a big punch when you need to meet your prospects face to face at a networking event, initial meeting or trade show. Why...
Promotional or branded gifts are considered one of the most cost effective marketing investments when compared using "cost per impression" with other forms of advertising medias. The most recent ASI Study conducted by the Advertising Specialty Institute compares different types of branded gifts to each other as well as alternative medias including TV, and radio advertising. The comparison looks at...
Like it or not, the holiday season is on its way, so it's time to start thinking about the perfect way to thank clients for their valued business. Now comes the hard part. What do you give? Choosing a gift for relatives and friends can be hard, but it may be even harder to choose one for clients. You are...
Exhibiting at a trade show is a great way for your company to meet people and establish new business relationships. When done properly, trade shows provide your company the rare opportunity to not only showcase and demonstrate your latest products and services, but also help your company to gain a better perspective on market trends. So, whether you are trying...