AG Line Blog

Delivering Marketing Solutions

  1. Testing your Design & Offer with EDDM Mailers

    Take Your Mailer for a Spin Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece. One more step You’ve done everything necessary to get here and now you have one more decision to make. Do you...
  2. EDDM Route Selection Tips

    Take Better Aim at Targeted EDDM Markets Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer. Zero In First you must consider what type of person is best suited to...
  3. Tips for preparing your EDDM Mailing Campaign

    Take These Simple Steps to Prepare Your EDDM Mailer Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office. Here we go…. 1. First, you’ll open up...
  4. Designing Your EDDM Mailer for Success

    Okay….you’ve determined that an EDDM Mailer is a cost-effective means of getting the word out to your target market. Now, you’ll want to design a piece that not only effectively communicates your message, but also stands out from the other mail. You’ll also want to make sure it adheres to and takes full advantage of USPS guidelines. Here are a...
  5. Best Practices for building an effective EDDM (Every Door Direct Mail) Campaign

    Once you turn a great idea into a sound working concept, the sky is  the limit. The EDDM Campaign––designed and developed by the Postal Department––is the absolute right product at the right place at the right time for virtually any company or person wanting to reach their closest (or furthest) target markets. EDDM enables you to send bigger mailers to...
  6. What are the benefits of using Every Door Direct Mail for your business?

    If you have a business, by now you've most likely heard of the Every Door Direct Mail (EDDM) service from the US Post Office.  EDDM can be a very cost-effective way to target a certain mailing area with promotional advertising.  Using EDDM has several benefits, include: The physical size of the mail piece is larger than most, so it tends...
  7. 4 Reasons to Use PURLs in Your Direct Mail Marketing Pieces

    Have you gotten a piece of direct mail that, on closer inspection, has a web address with your name in it?  For instance, it might look like www.joesgreatpizza.com/JohnDoe.  If you had checked out the web address, you would have found a personal web page with an offer just for you- an offer that’s related to the information in the mailer...
  8. So You Want to Self-Publish Your Book? 9 Tips to Get You Started

    Whether you've been working on a book for a while, or you have an idea for a book rolling around in your head, one question is always inevitable: "How am I going to get this book into the hands of other people?" Authors today have more choices than ever before.  Self book publishing, whether in e-book form or in small...
  9. Tips from the Trade Show Pros

      Trade shows can be incredibly successful for your business, but they can also be a colossal waste of your money and time.  Here are some tips you can use to make the most of your trade show experience and ensure that you’ll get a return on your investment. 1. Ask the question, “Why would we want to exhibit at...
  10. Start Using QR Codes with your Business Cards

    The growth in the use of QR Codes (Quick Response Codes) is being fueled by the proliferation of smart phones and Apple Watch applications that provide mobile users the functionality to do everything except type long complex Website addresses (URL's). According to a recent study by Mobio.net of its 2010 vs 2011 server traffic it found QR scanning traffic increased 4549...

Items 51 to 60 of 64 total

Search engine powered by ElasticSuite