Alta Graphics Blog

You might think that all you need to market your small business anymore is social media and maybe an email campaign.  But, you might think wrong.  Promotional products, also known as "swag" or branded giveaways, still pack a big punch when you need to meet your prospects face to face at a networking event, initial [...]

Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one?
Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list.  Some of [...]

Self-published authors have to do a lot of self-promotion to get the word out about their book. Of course, we now have a lot of wonderful social media sites that make this task a bit easier. Most authors go right for Facebook, which is smart, but Twitter is often underutilized. If you have a website [...]

If you've represented your company at a few trade shows or events, you know how hard it can be to differentiate yourself and get people interested in your booth.  You may have tried various giveaways, promotional products and contests with varying degrees of success.  And now, like most companies, you may be attempting to integrate [...]

Now that you've written and published your book, you want to get it in the hands of people other than your friends and family.  How do you get people to sit up, take notice and maybe even buy?  The following are some sites that will help you find a wider audience of readers and the [...]

As the owner or leader of a smaller business, you probably have the opportunity to attend at least one trade show or expo every year.  If you are like a lot of smaller businesses, you probably find yourself running around a day or two before the show, gathering up all of the things you and/or [...]

You finished your book (congratulations), had it printed, and now you have a stack of copies just waiting to be purchased and read.  Some authors find that book signings can be an effective way to reach new buyers. Here are some tips for planning a book signing that will sell copies and make you and [...]

You've written your book... now, how to get it into the (paying) hands of people besides your friends and family?
With the availability of online and social media tools, anyone can promote their books without spending a lot of cold, hard cash.  Your time, well, you can expect to spend quite a bit of that.  However [...]

Facebook can be an excellent marketing tool for self-published authors.  Follow these steps to help you use Facebook to raise awareness and increase your book sales.
Create a Fan Page:  When you create the website for your book (read more about creating a website for your book here), you should also create a Fan Page specifically [...]

Self-publishing by the numbers––getting your own ISBN
As you go through the different phases of the self-publishing process, you will come upon the step that calls for getting your own ISBN. At this point, you’re likely to ask––What’s an ISBN?
ISBN stands for International Standard Book Number, which is a thirteen-digit number assigned to individual books [...]