Exhibiting at a trade show is a great way for your company to meet people and establish new business relationships. When done properly, trade shows provide your company the rare opportunity to not only showcase and demonstrate your latest products and services, but also help your company to gain a better perspective on market trends. So, whether you are trying to test a new idea, promote a product, or sell an existing service, the importance of setting up an attractive trade show booth cannot be overemphasized. For those of you who are interested in making the most of your trade show booth, here are a few things you should consider when arranging your trade show booth this year.
Be attractive: use colors and images that invite a second look
Although it is important to prepare your representatives for the trade show by going over various marketing strategies, the thing you need to remember is that good representatives cannot sell anything when there are no customers. Yes, a trade show is filled with lots of potential customers, but it is also filled with lots of booths and competing companies. This is why you need to have a eye-catching display to get people's attention. Use lots of colors and pictures to make yourself stand out. Have signs and banners with interesting messages to pique people's interests. Remember the saying, "a picture is worth a thousand words"? Instead of having your representatives calling desperately for people to come to your booth, let your trade booth do the shouting by filling it with colorful signs and appealing pictures.
Be interactive: use technology
We live in a digital age where many are more accustomed to reading things on a screen than on a piece of paper. Therefore, integrating technology in your display will not only add a new touch to your booth, but also allow you to communicate the same message with creativity and flexibility. Technology is creeping into trade shows at lightning speed. Whether it is using social media to keep virtual conversations alive during the live event or having interactive touch screens and video monitors to engage your audience, making digital displays available in your booth to demonstrate or explain your product will greatly boost your results.
Do you have a video to share? Does your company offer an application that people can immediately download to their phones? Make them available and let technology do the selling for you.
Be informative: have brochures and business cards
Once you have people in your booth, you need to have materials that can educate them about your company, your products, and anything you want to share. Typically, you should have well-designed brochures that communicate very specific messages. Do not overload your brochure with information. Instead, use multiple brochures and organize them in a brochure holder. Place the business cards close to the holder so interested customers can immediately grab one and add your company into their collection.
Be generous: have giveaways and free samples
Giveaways are a great way to solidify people's impression about your company. When considering giveaways or promotional products, make sure what you are giving away accurately represents your company. While the free items should be within your company's budget, they should also have a useful purpose or "wow" factor that will make people want to find your booth when they see the items in someone else's hands. Be generous. Give some free samples and let your company follow your customers home.